AI images used for illustration purposes. All news and stories are factual.

Standards

Mwenendo Editorial Policy

These are the standards our newsroom works to. They apply to every story we publish, whether it was drafted by an editor, assembled by our AI-assisted pipeline, or both. Our promise is simple: clear, accessible, independent journalism that helps readers understand the money, markets, businesses and people shaping their lives, with Kenya and Africa first and the global context that matters.

1. Our mission

Mwenendo exists to make Africa's economy easier to understand. We help readers make sense of the money, markets, businesses, decisions and people shaping their lives, with clear, independent, evidence-led journalism that puts Kenya and Africa first and connects them to the world.

We report what happened, but just as importantly we explain why it matters, who is affected and what it means for real people. We make sense of Africa's economy today, one story at a time, focusing on money, markets, businesses and the people behind them.

2. Clarity, explanation and separating fact from opinion

Business and economics can feel full of jargon. We do not use it. Every story is written to be understood the first time, with technical terms explained in everyday language and the real-world consequences spelled out: what a policy, a price move or a company decision means for readers' money, work, businesses and opportunities.

  • Numbers, statistics and economic terms are explained in plain language. Foreign-currency amounts are shown with a Kenya shilling equivalent so readers can see what figures mean in real terms.
  • We keep facts, claims, analysis and opinion clearly separate. News reporting states verified facts. Where someone makes a claim, we say who is making it and whether it has been verified.
  • Analysis and opinion are labelled as such, and never presented as straight news.
  • We do not use clickbait headlines, sensationalism or manufactured suspense. Headlines and summaries reflect the story honestly.

3. Sourcing and verification

  • Every story must be traceable to at least one named, credible source. Significant claims require corroboration from independent sources before publication.
  • Preferred sources are established newspapers and broadcasters, official government and state-agency communications, court and parliamentary records, company filings, and named, on-the-record interviews.
  • Social media posts are treated as tips, never as proof. A viral post is a reason to check something, not a reason to publish it.
  • Unverified, disputed or unverifiable claims are held. If a claim is newsworthy but unproven, we say plainly who is making it and what remains unverified.
  • Figures, dates, names and titles are checked against source documents.

4. Use of artificial intelligence

Mwenendo is openly AI-assisted. Automated systems help us monitor sources, research, draft, structure and summarise stories, and prepare social and visual packaging.

  • AI never invents sources, quotes, statistics, people or events. Anything a story asserts must exist in a cited source.
  • AI output is checked against the verification rules in section 3 before publication; stories that fail scoring are held or rewritten.
  • Sensitive, legally risky or high-impact stories receive human editorial review before going live.
  • Human editors own the standards, the exceptions and the accountability. "The system produced it" is never an excuse for an error.
  • AI-generated or AI-edited imagery and video are labelled where their nature is not obvious.

5. Attribution and linking

When reporting originates elsewhere, we credit the originating publisher by name in the copy and link to the original article. We summarise and add context; we do not reproduce another newsroom's work wholesale. Our Daily News Roundup is explicitly a guide to other publishers' best reporting, with attribution and links preserved throughout.

6. Accuracy and corrections

  • We correct errors promptly and visibly. Substantive corrections are noted on the article itself with the date and what changed.
  • Minor typographical fixes that do not alter meaning may be made silently.
  • Developing stories are updated in place and timestamped; we do not quietly rewrite the record.
  • Articles are not deleted to hide mistakes. Where a story must be withdrawn, we publish an explanation in its place.
  • To report an error, email the desk with the article link and the specific correction sought.

7. Fairness, right of reply and human impact

Anyone facing a significant allegation in our coverage is entitled to respond, and we reflect their response in the story. Where a response is not available before publication, we say that we sought comment and will update the article when a reply is received.

We keep the human impact in view. Behind every policy move, market result or company decision are the people it touches: workers, customers, investors and households. We report that impact honestly, without sensationalising it, and we treat those involved with fairness and respect. Editorial integrity means we do not tilt a story to please any side, source or advertiser.

8. Harm, safety and sensitive stories

  • We avoid gratuitous detail or imagery in coverage of violence, disaster, suicide and abuse, and include support information where relevant.
  • Minors, victims of sexual violence and vulnerable sources are not identified without a compelling public-interest reason.
  • We do not amplify unverified claims during breaking events; where a story is high-risk and the facts are not settled, we publish verified context and analysis rather than speculation.
  • We do not publish material that incites hatred or violence against any community.

9. Independence, commercial content and conflicts

Editorial decisions are made independently of advertisers, partners and the commercial interests of Mwenendo and the wider Mwenendo ecosystem. Sponsored, promotional or partner content is clearly labelled and is never presented as news. Anyone contributing to a story must declare a conflict of interest; where one exists, they step away from that coverage.

10. Privacy, images and data

We publish personal information only where there is a genuine public interest. Images and video are used with the rights holder's permission or under fair use with credit, and are not manipulated in ways that mislead. Reader analytics are aggregated and used to improve coverage decisions; we do not sell reader data.

11. Complaints

If you believe we have fallen short of this policy, contact the desk with the article link and details. We aim to acknowledge complaints within two working days and to resolve them within ten. Complaints that result in a correction are actioned on the article itself.

mwenendoafrica@gmail.com

More about who we are: About Mwenendo.